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Consumer behaviour
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Journal of business research : JBR
Journal of retailing and consumer services
34
Psychology & marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
HMD : Praxis der Wirtschaftsinformatik
16
Tourism management : research, policies, practice
14
Research policy : policy, management and economic studies of science, technology and innovation
12
HMD Praxis der Wirtschaftsinformatik
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of travel and tourism marketing
10
Technological forecasting & social change : an international journal
10
Economics Papers from University Paris Dauphine
9
International journal of technology marketing : IJTMkt
9
Journal of Hospitality and Tourism Technology
9
International journal of advertising : the review of marketing communications
8
International journal of production research
8
Business horizons
7
International journal of retail and distribution management
7
Online Information Review
7
Springer eBook Collection
7
International Journal of Creative Interfaces and Computer Graphics (IJCICG)
6
International journal of learning and change : IJLC
6
Journal of service management
6
Papers on Economics and Evolution
6
Asia Pacific journal of marketing and logistics
5
Electronic commerce research
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of arts management
5
International journal of consumer studies
5
International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Research in Interactive Marketing
5
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Open Access publications from Université Paris-Dauphine
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Psychology & Marketing
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Research
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ECONIS (ZBW)
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon
;
Park, Sun-Young
- In:
Journal of business research : JBR
100
(
2019
),
pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
Saved in:
3
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
4
With or without you? : interaction and
immersion
in a virtual reality experience
Hudson, Sarah
;
Matson-Barkat, Sheila
;
Pallamin, Nico
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 459-468
Persistent link: https://www.econbiz.de/10012023991
Saved in:
5
TV advertising engagement as a state of
immersion
and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
6
Consumer creativity : effects of gender and variation in the richness of vision and touch inputs
Rosa, Jose Antonio
;
Qualls, William J.
;
Ruth, Julie A.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 386-393
Persistent link: https://www.econbiz.de/10010245238
Saved in:
7
Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin
;
Bhat, Subodh
;
Lee, Yikuan
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
Saved in:
8
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
9
Proud to be sustainable : upcycled versus recycled luxury products
Adıgüzel, Feray
;
Donato, Carmela
- In:
Journal of business research : JBR
130
(
2021
),
pp. 137-146
Persistent link: https://www.econbiz.de/10012544771
Saved in:
10
The double-edged sword impact of effectuation on new product creativity : the moderating role of competitive intensity and firm size
Deng, Cheng
;
Yang, Jianjun
;
Su, Zhongfeng
;
Zhang, Shuman
- In:
Journal of business research : JBR
137
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665690
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