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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting; Zhao, Fang; Lee, Ji Min; Park, Jiwoon; … - In: Journal of business research : JBR 171 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
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The connotative meanings of sound symbolism in brand names : a conceptual framework
Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - In: Journal of business research : JBR 150 (2022), pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
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The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Togawa, Taku; Ishii, Hiroaki; Park, Jaewoo; Roy, Rajat - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294840
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A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho; Park, Jinkyoo; Choi, Jeonghye; Soh, Seung Bum - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383056