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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario; Walsh, Gianfranco - In: Journal of business research : JBR 117 (2020), pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
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Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter
Schaarschmidt, Mario; Könsgen, Raoul - In: Journal of business research : JBR 117 (2020), pp. 754-763
Persistent link: https://www.econbiz.de/10012288098
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An ace in the hole : the effects of (in)accurately observed structural holes on organizational reputation positions in whole networks
Krijkamp, Annefleur R.; Knoben, Joris; Oerlemans, Leon; … - In: Journal of business research : JBR 129 (2021), pp. 703-713
Persistent link: https://www.econbiz.de/10012509728
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf; Faugère, Christophe; Gergaud, Olivier; … - In: Journal of business research : JBR 109 (2020), pp. 385-398
Persistent link: https://www.econbiz.de/10012238085
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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146