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The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda; Benedicktus, Ray L.; … - In: Journal of business research : JBR 63 (2010) 1, pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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Relational governance strategies for advanced service provision : multiple paths to superior financial performance in servitization
Sjödin, Rönnberg David; Parida, Vinit; Kohtamäki, Marko - In: Journal of business research : JBR 101 (2019), pp. 906-915
Persistent link: https://www.econbiz.de/10012103658
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Killing two birds with one stone : cross-selling during service delivery
Patterson, Paul G.; Yu, Ting; Kimpakorn, Narumon - In: Journal of business research : JBR 67 (2014) 9, pp. 1944-1952
Persistent link: https://www.econbiz.de/10010379204
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Johansson, A. Elisabeth; Raddats, Chris; Witell, Lars - In: Journal of business research : JBR 98 (2019), pp. 328-338
Persistent link: https://www.econbiz.de/10012007247
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Continuance use intention of cloud computing : innovativeness and creativity perspectives
Ratten, Vanessa - In: Journal of business research : JBR 69 (2016) 5, pp. 1737-1740
Persistent link: https://www.econbiz.de/10011450980
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Agile logic for SaaS implementation : capitalizing on marketing automation software in a start-up
Mero, Joel; Leinonen, Miira; Makkonen, Hannu; … - In: Journal of business research : JBR 145 (2022), pp. 583-594
Persistent link: https://www.econbiz.de/10013197930
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The emerging Cloud Dilemma : balancing innovation with cross-border privacy and outsourcing regulations
Gozman, Daniel; Willcocks, Leslie - In: Journal of business research : JBR 97 (2019), pp. 235-256
Persistent link: https://www.econbiz.de/10012002955