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(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla; Botelho, Delane - In: Journal of business research : JBR 125 (2021), pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
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Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang; Huang, Minxue; Guan, Dawei; Yang, Kairui - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
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Is the uphill road the one more taken? : how task complexity prompts action on non-pressing tasks
Bayuk, Julia Belyavsky; Patrick, Vanessa M. - In: Journal of business research : JBR 128 (2021), pp. 436-449
Persistent link: https://www.econbiz.de/10012494468
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The effects of goal orientation on goal pursuit
Som, Anirban; Dubelaar, Chris; Chowdhury, Rafi M. M. I. - In: Journal of business research : JBR 104 (2019), pp. 322-332
Persistent link: https://www.econbiz.de/10012105040
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How reaching numerical roundness on subgoals affects the completion of superordinate goals
Ozcan, Timucin; Hair, Michael; Gunasti, Kunter - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550955