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Detoxifying luxury and fashion...
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Brand management
602
Markenführung
602
Consumer behaviour
525
Konsumentenverhalten
525
Brand image
375
Markenimage
375
Brand
283
Markenartikel
278
Luxury goods
173
Luxusgüter
173
Beziehungsmarketing
146
Relationship marketing
146
Social Web
113
Social web
113
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95
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95
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67
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57
Marketingmanagement
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Luxury
44
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39
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33
Customer satisfaction
31
Einzelhandel
31
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31
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31
Brand loyalty
30
Emotion
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28
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Ko, Eunju
22
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
11
Melewar, T. C.
10
Gupta, Suraksha
9
Kim, Kyung Hoon
9
De Chernatony, Leslie
8
Foroudi, Pantea
8
Seo, Yuri
8
Shukla, Paurav
8
Christodoulides, George
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Wallpach, Sylvia von
7
Aiello, Gaetano
6
Filieri, Raffaele
6
Megehee, Carol M.
6
Merchant, Altaf
6
Teng, Lefa
6
Voyer, Benjamin G.
6
Balabanis, George
5
Buil, Isabel
5
Dennis, Charles
5
Michel, Géraldine
5
Mühlbacher, Hans
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Hemetsberger, Andrea
4
Holmqvist, Jonas
4
Japutra, Arnold
4
Kapferer, Jean-Noël
4
Kauppinen-Räisänen, Hannele
4
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Journal of business research : JBR
The journal of brand management : an international journal
632
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
357
Journal of fashion marketing and management
262
Psychology & marketing
165
European journal of marketing : EJM
146
International journal of hospitality management
142
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
Journal of Fashion Marketing and Management: An International Journal
124
Asia Pacific journal of marketing and logistics
123
Marketing intelligence & planning
122
Journal of strategic marketing
118
Journal of marketing
117
Journal of marketing research : JMR
115
Journal of marketing communications
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of advertising research
112
Journal of marketing management : MM
111
Springer eBook Collection
106
Strategic Direction
106
The IUP journal of brand management : IJBRM
96
Journal of international consumer marketing
92
International journal of consumer studies
91
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
The Trademark reporter
85
International marketing review
84
Marketing letters : a journal of research in marketing
82
Journal of promotion management : innovations in planning and applied research
81
International journal of advertising : the review of marketing communications
80
Cogent business & management
79
Journal of global fashion marketing : JGfM
79
Journal of retailing
77
Research
77
Tourism management : research, policies, practice
77
Journal of marketing management : JMM ; journal of the Academy of Marketing
76
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ECONIS (ZBW)
776
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1
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776
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date (oldest first)
1
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
The standardization-localization dilemma of
brand
communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
6
Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun
;
Park, Geebum
;
Lee, Yeonjoo
;
Choi, Sunmee
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
Saved in:
7
Brand
loyalties in designer luxury and fast
fashion
co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
8
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury
fashion
branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
9
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
10
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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