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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Separate and joint effects of advertising and placement
Uribe, Rodrigo - In: Journal of business research : JBR 69 (2016) 2, pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Resolving the individual helping and objective job performance dilemma : the moderating effect of team reflexivity
Fu, Na; Flood, Patrick C.; Rousseau, Denise M.; Morris, … - In: Journal of business research : JBR 129 (2021), pp. 236-243
Persistent link: https://www.econbiz.de/10012509385
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Aligning knowledge sharing interventions with the promotion of firm success : the need for SHRM to balance tensions and challenges
Donnelly, Rory - In: Journal of business research : JBR 94 (2019), pp. 344-352
Persistent link: https://www.econbiz.de/10011947439