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How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
2
Ongoing search among industrial buyers
Borghini, Stefania
;
Golfetto, Francesca
;
Rinallo, Diego
- In:
Journal of business research : JBR
59
(
2006
)
10
,
pp. 1151-1159
Persistent link: https://www.econbiz.de/10007387193
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