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Customer churn prediction in telecommunication industry using data certainty
Amin, Adnan; Al-Obeidat, Feras; Shah, Babar; Adnan, Awais; … - In: Journal of business research : JBR 94 (2019), pp. 290-301
Persistent link: https://www.econbiz.de/10011947415
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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The impact of perceived customer delight on the frontline employee
Barnes, Donald C.; Ponder, Nicole; Hopkins, Christopher D. - In: Journal of business research : JBR 68 (2015) 2, pp. 433-441
Persistent link: https://www.econbiz.de/10010472554
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Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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Users' adoption of mobile applications : product type and message framing's moderating effect
Shen, George Chung-Chi - In: Journal of business research : JBR 68 (2015) 11, pp. 2317-2321
Persistent link: https://www.econbiz.de/10011389370
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How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik; Xu, Shichun; Johnson, Scott D. - In: Journal of business research : JBR 130 (2021), pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
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The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng; Pinto, Inês - In: Journal of business research : JBR 124 (2021), pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
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Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362
Persistent link: https://www.econbiz.de/10012494323