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Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal; Bekhor, Shlomo; Shiftan, Yoram - In: Journal of business research : JBR 64 (2011) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
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Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras - In: Journal of business research : JBR 60 (2007) 8, pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
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Website attributes that increase consumer purchase intention : a conjoint analysis
Chen, Ying-hueih; Hsu, I-chieh; Lin, Chia-chen - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1007-1014
Persistent link: https://www.econbiz.de/10008652816
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Understanding preferences for motion pictures
Gazley, Aaron; Clark, Gemma; Sinha, Ashish - In: Journal of business research : JBR 64 (2011) 8, pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
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Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine; Guhl, Daniel; Klapper, Daniel - In: Journal of business research : JBR 111 (2020), pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
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How virtual reality affects consumer choice
Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; … - In: Journal of business research : JBR 117 (2020), pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
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The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick - In: Journal of business research : JBR 116 (2020), pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
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The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa; Macé, Sandrine; Parguel, Béatrice - In: Journal of business research : JBR 136 (2021), pp. 356-365
Persistent link: https://www.econbiz.de/10012663211
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Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju - In: Journal of business research : JBR 69 (2016) 9, pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557