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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël; Ambroise, Laure; Valette-Florence, Pierre - In: Journal of business research : JBR 81 (2017), pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
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When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457