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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
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Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest; Shen, Wei-Cheng; Liu, Anne Yenching - In: Journal of business research : JBR 69 (2016) 11, pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
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Determinants of growth and decline in mobile game diffusion
Yi, Jisu; Lee, Youseok; Kim, Sang-hoon - In: Journal of business research : JBR 99 (2019), pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
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A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 136 (2021), pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
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Driving factors of post adoption behavior in mobile data services
Choi, Hun; Kim, Youngchan; Kim, Jinwoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1212-1217
Persistent link: https://www.econbiz.de/10009380525
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Types of contracts and worker absenteeism in Colombia
Restrepo, Carlos; Salgado, Elvira - In: Journal of business research : JBR 66 (2013) 3, pp. 401-408
Persistent link: https://www.econbiz.de/10009720234
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Service quality and customer switching behavior in China's mobile phone service sector
Liang, Dapeng; Ma, Zhenzhong; Qi, Liyun - In: Journal of business research : JBR 66 (2013) 8, pp. 1161-1167
Persistent link: https://www.econbiz.de/10009756115
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The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias; Krengel, Martin - In: Journal of business research : JBR 66 (2013) 7, pp. 924-932
Persistent link: https://www.econbiz.de/10009756855