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Journal of business research : JBR
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Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li
;
Wang, Yue
;
Zhang, Xiao
;
Zhu, Di
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
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