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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
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Managing relationship gaps : a practitioner perspective
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 69 (2016) 7, pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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The making of marketing decisions in modern marketing environments
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 162 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
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How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele; Björk, Peter; … - In: Journal of business research : JBR 84 (2018), pp. 72-81
Persistent link: https://www.econbiz.de/10011802742