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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien
;
Geay, Bénédicte
;
Graf, Raoul
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
Saved in:
2
Do key account managers focus too much on commercial performance? A cognitive mapping application
Durif, Fabien
;
Geay, Bénédicte
;
Graf, Raoul
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1559-1567
Persistent link: https://www.econbiz.de/10010121595
Saved in:
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