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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina; Han, Jeongsoo; Zhou, Zhimin; Eisingerich, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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The effect of national culture on corporate green proactivity
Wang, Haifei; Guo, Ting; Tang, Qingliang - In: Journal of business research : JBR 131 (2021), pp. 140-150
Persistent link: https://www.econbiz.de/10012544950
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Childhood left-behind experience and labour market outcomes in China
Wang, Haining; Cheng, Zhiming; Wang, Ben Zhe; Chen, Yuanyuan - In: Journal of business research : JBR 132 (2021), pp. 196-207
Persistent link: https://www.econbiz.de/10012581686
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Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei; Fan, Hua; Li, Wenqian; Wang, Huiling - In: Journal of business research : JBR 126 (2021), pp. 12-22
Persistent link: https://www.econbiz.de/10012494220