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Colors and cultures: exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles; Morrin, Maureen - In: Journal of business research : JBR 60 (2007) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003428813
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Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441
Persistent link: https://www.econbiz.de/10011980236
Cover Image
Colors and cultures: Exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles; Morrin, Maureen - In: Journal of business research : JBR 60 (2007) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10007594706