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Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
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Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
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Brand identification in higher education : a conditional process analysis
Palmer, Adrian; Koenig-Lewis, Nicole; Asaad, Yousra - In: Journal of business research : JBR 69 (2016) 8, pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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"I want to break free!" : how experiences of freedom foster consumer happiness
Gaston-Breton, Charlotte; Sørensen, Elin Brandi; … - In: Journal of business research : JBR 121 (2020), pp. 22-32
Persistent link: https://www.econbiz.de/10012417310
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search, experience, credence
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 122 (2021), pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
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Beyond the differences : transcultural business research in a flattening world
Li, Xiang; Cohen, Scott A.; Tan, Karen Pei-Sze - In: Journal of business research : JBR 91 (2018), pp. 313-316
Persistent link: https://www.econbiz.de/10011903045
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Moments of luxury : a qualitative account of the experiential essence of luxury
Wallpach, Sylvia von; Hemetsberger, Andrea; Thomsen, … - In: Journal of business research : JBR 116 (2020), pp. 491-502
Persistent link: https://www.econbiz.de/10012257648
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Moments of luxury : hedonic escapism as a luxury experience
Holmqvist, Jonas; Diaz Ruiz, Carlos; Peñaloza, Lisa - In: Journal of business research : JBR 116 (2020), pp. 503-513
Persistent link: https://www.econbiz.de/10012257650
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Experts or rivals : mimicry and voluntary disclosure
Cano-Rodríguez, Manuel; Márquez-Illescas, Gilberto; … - In: Journal of business research : JBR 73 (2017), pp. 46-54
Persistent link: https://www.econbiz.de/10011647362