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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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"What's in it for me?" : the effect of donation outcomes on donation behavior
Ye, Nan; Teng, Lefa; Yu, Ying; Wang, Yingyuan - In: Journal of business research : JBR 68 (2015) 3, pp. 480-486
Persistent link: https://www.econbiz.de/10010495373
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The role of the third party in trust repair process
Ying, Yu; Yang, Yan; Jing, Fengjie - In: Journal of business research : JBR 78 (2017), pp. 233-241
Persistent link: https://www.econbiz.de/10011736309