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Strategies for new product diffusion : whom and how to target?
Hu, Hai-hua
;
Lin, Jun
;
Qian, Yanjun
;
Sun, Jian
- In:
Journal of business research : JBR
83
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011802495
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