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Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu; Paul, Justin - In: Journal of business research : JBR 162 (2023), pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina; Obradović, Tena; Vlačić, Božidar; … - In: Journal of business research : JBR 142 (2022), pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.; Paul, Justin; Korfiatis, Nikolaos; … - In: Journal of business research : JBR 140 (2022), pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep; Singh, Rajesh K.; Paul, Justin; Hao, Andy; … - In: Journal of business research : JBR 137 (2021), pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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Five decades of research on foreign direct investment by MNEs : an overview and research agenda
Paul, Justin; Feliciano-Cestero, María M. - In: Journal of business research : JBR 124 (2021), pp. 800-812
Persistent link: https://www.econbiz.de/10012493869
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Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika; Paul, Justin; Śrīvāstava, Arcanā - In: Journal of business research : JBR 124 (2021), pp. 12-23
Persistent link: https://www.econbiz.de/10012493870