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Using affective content to promote high-involvement services on social media
Tran, Hai-Anh; Farrell, Andrew; Evanschitzky, Heiner; … - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
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Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei; Jayawardhena, Chanaka; Osburg, Victoria-Sophie - In: Journal of business research : JBR 132 (2021), pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
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Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective
Liu, Hongfei; Meng-Lewis, Yue; Ibrahim, Fahad; Zhu, Xia - In: Journal of business research : JBR 137 (2021), pp. 69-88
Persistent link: https://www.econbiz.de/10012665694
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The more the better vs. less is more : strategic alliances, bricolage and social performance in social enterprises
Liu, Wentong; Kwong, Caleb; Kim, Young Ah; Liu, Hongfei - In: Journal of business research : JBR 137 (2021), pp. 128-142
Persistent link: https://www.econbiz.de/10012665697
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283