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Brand management
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Journal of business research : JBR
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OECD Policy Responses to Coronavirus (COVID-19)
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International Journal of Manpower
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ECONIS (ZBW)
971
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1
Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia
;
Ahammad, Mohammad F.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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2
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
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3
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
4
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
5
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias
;
Sterzing, Anke
;
Alaca, Neslim
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
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6
Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria
;
Näppä, Anna
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 290-298
Persistent link: https://www.econbiz.de/10013167974
Saved in:
7
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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8
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
9
Employee adjustment and well-being in the era of COVID-19 : implications for human resource management
Carnevale, Joel B.
;
Hatak, Isabella
- In:
Journal of business research : JBR
116
(
2020
),
pp. 183-187
Persistent link: https://www.econbiz.de/10012257557
Saved in:
10
Remote work and the COVID-19 pandemic : an artificial intelligence-based topic modeling and a future agenda
Aleem, Majid
;
Sufyan, Muhammad
;
Ameer, Irfan
;
Mustak, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013468711
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