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Personal Bonding Processes in International Marketing Relationships
Witkowski, Terrence H.; Thibodeau, Eric J. - In: Journal of business research : JBR 46 (1999) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10006730173
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Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States
Witkowski, Terrence H.; Kellner, Joachim - In: Journal of business research : JBR 42 (1998) 2, pp. 167-174
Persistent link: https://www.econbiz.de/10006733501
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Cross-cultural consumer and business research: an introduction to the special section
Witkowski, Terrence H. - In: Journal of business research : JBR 58 (2005) 1, pp. 70-71
Persistent link: https://www.econbiz.de/10006714004
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Comparative service quality: German and American ratings across service settings
Witkowski, Terrence H.; Wolfinbarger, Mary F. - In: Journal of business research : JBR 55 (2002) 11, pp. 875-882
Persistent link: https://www.econbiz.de/10006722655