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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini
;
Kyrousi, Antigone G.
;
Panigyrakis, …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
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