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Mobile Telephony
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Mobile communications
37
Mobilkommunikation
37
Consumer behaviour
23
Konsumentenverhalten
23
Mobile phone
16
Mobiltelefon
16
Mobile Anwendung
12
Mobile application
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Mobile Business
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Mobile business
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Innovation adoption
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Innovationsakzeptanz
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Innovation diffusion
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Innovationsdiffusion
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Mobile marketing
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Internet marketing
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Mobile Marketing
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Online-Marketing
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Beziehungsmarketing
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Dienstleistungsqualität
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Relationship marketing
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Service quality
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Telecommunications industry
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Telekommunikationssektor
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Advertising
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Advertising effects
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Data protection
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Datenschutz
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Werbewirkung
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Werbung
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China
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Competitive advantage
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Customer satisfaction
3
Emotion
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Innovation
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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South Korea
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Pagani, Margherita
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Journal of business research : JBR
Telecommunications policy : the international journal of digital economy, data sciences and new media
881
Information economics and policy : IEP
188
Technological forecasting & social change : an international journal
133
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
121
Journal of regulatory economics
88
SpringerLink / Bücher
85
Journal of retailing and consumer services
84
Kom / Kommission der Europäischen Gemeinschaften
78
Review of industrial organization : RIO
63
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
60
Discussion paper / Centre for Economic Policy Research
59
NBER working paper series
59
Working paper
56
Working paper / National Bureau of Economic Research, Inc.
51
Diskussionsbeiträge / Institut für Verkehrswissenschaft und Regionalpolitik
50
AGDI working paper
48
Applied economics
48
CESifo working papers
47
Policy research working paper : WPS
47
WIK Diskussionsbeitrag
46
International journal of business information systems : IJBIS
45
International journal of industrial organization
45
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
43
NBER Working Paper
43
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
43
Industrial and corporate change
42
International journal of networking and virtual organisations : IJNVO
42
Handbook of research in mobile business : technical, methodological, and social perspectives
38
Europäische Hochschulschriften / 5
37
Gabler Edition Wissenschaft
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Diskussionsbeitrag / Europäisches Institut für Internationale Wirtschaftsbeziehungen : europäische Wirtschaft und internationale Wirtschaftsbeziehungen
34
Information systems research : ISR
33
OECD Digital Economy Papers
32
Intereconomics : review of European economic policy
31
Law and economics of international telecommunications
31
Research policy : policy, management and economic studies of science, technology and innovation
31
Discussion paper / Tinbergen Institute
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
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ECONIS (ZBW)
54
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
5
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
6
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
7
Service quality and customer switching behavior in China's mobile phone service sector
Liang, Dapeng
;
Ma, Zhenzhong
;
Qi, Liyun
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1161-1167
Persistent link: https://www.econbiz.de/10009756115
Saved in:
8
The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias
;
Krengel, Martin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 924-932
Persistent link: https://www.econbiz.de/10009756855
Saved in:
9
Does social exclusion influence multiple channel use? : the interconnections with community, happiness, and well-being
Dennis, Charles
;
Alamanos, Eleftherios
;
Papagiannidis, …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011440177
Saved in:
10
Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
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