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The effects of reference point, knowledge, and risk propensity on the evaluation of financial products
Kwon, Kyoung-nan; Lee, Jinkook - In: Journal of business research : JBR 62 (2009) 7, pp. 719-725
Persistent link: https://www.econbiz.de/10003862030
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An integrated model of risk and risk-reducing strategies
Cho, Jinsook; Lee, Jinkook - In: Journal of business research : JBR 59 (2006) 1, pp. 112-120
Persistent link: https://www.econbiz.de/10006713673
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The effects of reference point, knowledge, and risk propensity on the evaluation of financial products
Kwon, Kyoung-Nan; Lee, Jinkook - In: Journal of business research : JBR 62 (2009) 7, pp. 719-725
Persistent link: https://www.econbiz.de/10008248295
Cover Image
The effects of reference point, knowledge, and risk propensity on the evaluation of financial products
Kwon, Kyoung-Nan; Lee, Jinkook - In: Journal of business research : JBR 62 (2009) 7, pp. 719-726
Persistent link: https://www.econbiz.de/10008898878