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Objective and strategy determination: some empirical results
Hulbert, James M.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 11 (1983) 4, pp. 427-438
Persistent link: https://www.econbiz.de/10003616007
Cover Image
Objective and stategy determination: some empirical results
Hulbert, James M.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 11 (1983) 4, pp. 427-438
Persistent link: https://www.econbiz.de/10003583345
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007