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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Signaling virtue : does firm corporate social performance trajectory moderate the social performance-financial performance relationship?
Brower, Jacob
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
81
(
2017
),
pp. 86-95
Persistent link: https://www.econbiz.de/10011771617
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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik
;
Mahajan, Vijay
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10006733301
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