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Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin - In: Journal of business research : JBR 62 (2009) 3, pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
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Do camels dream of electric fish? : reflections on animal dreams
Berthon, Jean-Paul; Berthon, Pierre R. - In: Journal of business research : JBR 61 (2008) 5, pp. 422-423
Persistent link: https://www.econbiz.de/10003709342
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Agile authorship : evolving models of innovation for information-intensive offerings
Mills, Adam J.; Berthon, Pierre R.; Pitt, Christine - In: Journal of business research : JBR 110 (2020), pp. 577-583
Persistent link: https://www.econbiz.de/10012237901
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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of business research : JBR 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
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People as products : exploring replication and corroboration in the dimensions of theory, method and context
Farshid, Mana; Ferguson, Sarah Lord; Pitt, Leyland F.; … - In: Journal of business research : JBR 126 (2021), pp. 533-541
Persistent link: https://www.econbiz.de/10012494315
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Excellence-Market Orientation Link: Some Consequences for Service Firms
Caruana, Albert; Pitt, Leyland; Berthon, Pierre - In: Journal of business research : JBR 44 (1999) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10006731836
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How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri; Botha, Elsamari; Ferreira, Caitlin; … - In: Journal of business research : JBR 149 (2022), pp. 651-662
Persistent link: https://www.econbiz.de/10013325669