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Journal of business research : JBR
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ECONIS (ZBW)
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1
Package color saturation and food healthfulness perceptions
Mead, James A.
;
Richerson, Rob
- In:
Journal of business research : JBR
82
(
2018
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011771724
Saved in:
2
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
5
Corporate social responsibility authenticity : investigating its antecedents and outcomes
Alhouti, Sarah
;
Johnson, Catherine M.
;
Holloway, Betsy Bugg
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1242-1249
Persistent link: https://www.econbiz.de/10011440321
Saved in:
6
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Saved in:
7
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
8
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
9
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
10
Fitting product placements : affective
fit
and cognitive
fit
as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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