Narrow search
Showing 1 - 10 of 2,006
Cover Image
Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: Journal of business research : JBR 131 (2021), pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
Cover Image
Are consumers in collectivist culture mostly indifferent to sports lesson programs? : a DAQ simulation on the Kano fuzzy model
Bu, Kyunghee; Park, Seong Yong - In: Journal of business research : JBR 69 (2016) 5, pp. 1656-1660
Persistent link: https://www.econbiz.de/10011450935
Cover Image
How the interplay of variety and processing strategy affects calorie estimates
Shen, Liang; Cai, Fengyan; Wyer, Robert S. - In: Journal of business research : JBR 147 (2022), pp. 97-107
Persistent link: https://www.econbiz.de/10013271478
Cover Image
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Cover Image
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Cover Image
Designing profitable seeding Programs : the effects of social network properties and consumer homophily
Nejad, Mohammad G.; Amini, Mehdi - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547900
Cover Image
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Cover Image
Multi-target CNN-LSTM regressor for predicting urban distribution of short-term food delivery demand
Crivellari, Alessandro; Beinat, Euro; Caetano, Sandor; … - In: Journal of business research : JBR 144 (2022), pp. 844-853
Persistent link: https://www.econbiz.de/10013185053
Cover Image
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Cover Image
Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa; Grau-Carles, Pilar; Sainz, Jorge - In: Journal of business research : JBR 88 (2018), pp. 407-414
Persistent link: https://www.econbiz.de/10011869853