Narrow search
Showing 1 - 10 of 50
Cover Image
Improving the accuracy of measurement in attitudinal and demographic models : the application of the correction for attenuation method
Oumlil, A. Ben; Balloun, Joseph L. - In: Journal of business research : JBR 14 (1986) 4, pp. 355-369
Persistent link: https://www.econbiz.de/10003479510
Cover Image
Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.; Ortinau, David J. - In: Journal of business research : JBR 69 (2016) 8, pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
Cover Image
Social class system revisited
Hendon, Donald W.; Williams, Emelda L.; Huffman, Douglas E. - In: Journal of business research : JBR 17 (1988) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10003575838
Cover Image
Use and misuse of social stratification in consumer behavior research
Dominguez, Luis V.; Page, Albert L. - In: Journal of business research : JBR 9 (1981) 2, pp. 151-173
Persistent link: https://www.econbiz.de/10002133387
Cover Image
When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
Cover Image
A tale of two theories: sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
Cover Image
Am I welcome here? Exploring how ethnic consumers assess their place identity
Rosenbaum, Mark S.; Montoya, Detra Y. - In: Journal of business research : JBR 60 (2007) 3, pp. 206-214
Persistent link: https://www.econbiz.de/10003428819
Cover Image
Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
Cover Image
Developing tribal casino employees as conduits for tribal government messaging
Ponting, Sandra Sun-Ah; Ponting, Jess; Spilde, Katherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2140-2145
Persistent link: https://www.econbiz.de/10011373102
Cover Image
Franchising, local market characteristics and alcohol sales to minors
Uthgård, Jakob; Nygaard, Arne; Dahlstrom, Robert - In: Journal of business research : JBR 68 (2015) 10, pp. 2117-2124
Persistent link: https://www.econbiz.de/10011373131