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Is two-tailed testing for directional research hypotheses tests legitimate?
Cho, Hyun-chul; Abe, Shuzo - In: Journal of business research : JBR 66 (2013) 9, pp. 1261-1266
Persistent link: https://www.econbiz.de/10009756061
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New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng; Wang, Chen-Song; Chen, Juei Chao; Wu, … - In: Journal of business research : JBR 69 (2016) 6, pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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Issues involving the use of significant sameness in testing replications and generating knowledge
Ball, A. Dwayne; Sawyer, Alan G. - In: Journal of business research : JBR 66 (2013) 9, pp. 1389-1392
Persistent link: https://www.econbiz.de/10009755983
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From significant difference to significant sameness : proposing a paradigm shift in business research
Hubbard, Raymond T.; Lindsay, R. Murray - In: Journal of business research : JBR 66 (2013) 9, pp. 1377-1388
Persistent link: https://www.econbiz.de/10009755985
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Measuring overconfidence : methodological problems and statistical artifacts
Olsson, Henrik - In: Journal of business research : JBR 67 (2014) 8, pp. 1766-1770
Persistent link: https://www.econbiz.de/10010379234
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Uses and abuses of statistical control variables : ruling out or creating alternative explanations?
Li, Mingxiang - In: Journal of business research : JBR 126 (2021), pp. 472-488
Persistent link: https://www.econbiz.de/10012494261
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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The use of incremental goodness of fit indices in structural equation models in marketing research
Sawyer, Alan G.; Page, Thomas J. - In: Journal of business research : JBR 12 (1984) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10003647271
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Brand choice and varying quantity of information
Patton, W. E. - In: Journal of business research : JBR 12 (1984) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10003648221