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Journal of business research : JBR
Journal of marketing research : JMR
385
Journal of marketing
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Overseas business reports : OBR
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Jahrbuch der Absatz- und Verbrauchsforschung
125
SpringerLink / Bücher
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Esomar congress
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Europäische Hochschulschriften / 5
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OECD Tax Statistics
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
59
Management science : journal of the Institute for Operations Research and the Management Sciences
57
Marketing : ZFP ; journal of research and management
57
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
52
European marketing research review
51
Discussion paper / Central Bureau voor de Statistiek
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of business economics : JBE
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Springer eBook Collection
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Gabler Edition Wissenschaft
43
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing management : MM
42
International journal of market research
41
NBER Working Paper
41
Statistics in transition : an international journal of the Polish Statistical Association
41
Discussion paper series / IZA
40
European journal of operational research : EJOR
40
Harvard business review : HBR
40
International journal of forecasting
39
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ECONIS (ZBW)
123
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123
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1
Is two-tailed testing for directional research hypotheses tests legitimate?
Cho, Hyun-chul
;
Abe, Shuzo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1261-1266
Persistent link: https://www.econbiz.de/10009756061
Saved in:
2
New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
Saved in:
3
Issues involving the use of significant sameness in testing replications and generating knowledge
Ball, A. Dwayne
;
Sawyer, Alan G.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1389-1392
Persistent link: https://www.econbiz.de/10009755983
Saved in:
4
From significant difference to significant sameness : proposing a paradigm shift in business research
Hubbard, Raymond T.
;
Lindsay, R. Murray
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1377-1388
Persistent link: https://www.econbiz.de/10009755985
Saved in:
5
Measuring overconfidence : methodological problems and statistical artifacts
Olsson, Henrik
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1766-1770
Persistent link: https://www.econbiz.de/10010379234
Saved in:
6
Uses and abuses of statistical control variables : ruling out or creating alternative explanations?
Li, Mingxiang
- In:
Journal of business research : JBR
126
(
2021
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012494261
Saved in:
7
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.
;
Islam, Towhidul
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
Saved in:
8
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
9
The use of incremental goodness of fit indices in structural equation models in marketing research
Sawyer, Alan G.
;
Page, Thomas J.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003647271
Saved in:
10
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
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