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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
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6
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
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Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, Juran
;
Kang, Seungmook
;
Bae, Joonheui
- In:
Journal of business research : JBR
144
(
2022
),
pp. 797-804
Persistent link: https://www.econbiz.de/10013185042
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2
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
3
How social capital impacts the purchase intention of sustainable fashion products
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
117
(
2020
),
pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
Saved in:
4
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
5
The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin
;
Bae, Joonheui
;
Kim, Hanku
- In:
Journal of business research : JBR
146
(
2022
),
pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
Saved in:
6
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
7
Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
Saved in:
8
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
9
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
Saved in:
10
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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