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The application of probit, logit and tobit in marketing : a review
Doyle, Peter - In: Journal of business research : JBR 5 (1977) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10002086546
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601
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How can a shareholder value approach improve marketing's strategic influence?
Lukas, Bryan A.; Whitwell, Gregory J.; Doyle, Peter - In: Journal of business research : JBR 58 (2005) 4, pp. 414-422
Persistent link: https://www.econbiz.de/10006713947