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An investigation into on-sourcing of advertising creativity in an emerging economy : the case of the United Arab Emirates
Howe-Walsh, Liza
;
Turnbull, Sarah
;
Budhwar, Pawan S.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 356-364
Persistent link: https://www.econbiz.de/10012104265
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Emergence in emergency : how actors adapt to service ecosystem disruption
Thompson-Whiteside, Helen
;
Fletcher-Brown, Judith
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299362
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