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Do consumers stick with good-looking broadcasters? : the mediating and moderating mechanisms of motivation and emotion
Dang, Van Thac
;
Tan Vo Thanh
;
Thinh Truong Vu
;
Wang, …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534166
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