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Estimating an Sku-Level Brand...
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Consumer behaviour
1,978
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1,978
Brand management
446
Markenführung
446
Brand image
382
Markenimage
382
Beziehungsmarketing
368
Relationship marketing
368
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283
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278
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224
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198
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168
Online-Handel
168
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159
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154
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Personality psychology
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101
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82
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73
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Laroche, Michel
27
Ko, Eunju
22
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16
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14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Choi, Jeonghye
8
Foroudi, Pantea
8
Mattila, Anna S.
8
Melewar, T. C.
8
Merchant, Altaf
8
Paul, Justin
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Christodoulides, George
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
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6
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
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Journal of business research : JBR
Journal of retailing and consumer services
1,950
NBER working paper series
998
International journal of consumer studies
796
Working paper / National Bureau of Economic Research, Inc.
746
International journal of hospitality management
739
NBER Working Paper
709
Psychology & marketing
673
Discussion paper series / IZA
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Applied economics
480
Economics letters
462
The journal of brand management : an international journal
458
Energy economics
451
CESifo working papers
448
IZA Discussion Paper
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MPRA Paper
422
The journal of product & brand management
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SpringerLink / Bücher
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Journal of marketing research : JMR
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Asia Pacific journal of marketing and logistics
396
Management science : journal of the Institute for Operations Research and the Management Sciences
380
European Journal of Marketing
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European journal of marketing : EJM
376
Applied economics letters
373
Journal of Consumer Marketing
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
335
Journal of retailing
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Food policy : economics planning and politics of food and agriculture
327
Journal of econometrics
327
Journal of marketing
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
323
Cogent business & management
319
Journal of marketing management : MM
317
Technological forecasting & social change : an international journal
315
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
307
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ECONIS (ZBW)
2,053
USB Cologne (EcoSocSci)
1
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1
Has
brand
loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Saved in:
2
Indian consumers' purchase intention toward a United States versus local
brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Saved in:
3
Brand
equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
4
Online
brand
community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
5
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
6
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
8
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
9
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
10
A typology of
brand
counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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