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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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Measuring value levers : experimental and contingent approaches
Hernández, Penélope; Vila, José - In: Journal of business research : JBR 67 (2014) 5, pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
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The effect of customer-perceived value when paying for a product with personal data : a real-life experimental study
Fehrenbach, David; Herrando, Carolina - In: Journal of business research : JBR 137 (2021), pp. 222-232
Persistent link: https://www.econbiz.de/10012665707
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The effect of fertility on loss aversion
Durante, Kristina M.; Griskevicius, Vladas; Ulu, Sevincgul - In: Journal of business research : JBR 120 (2020), pp. 599-607
Persistent link: https://www.econbiz.de/10012417170
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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Influence factors of trust building in cooperation agreements
González del Campo, Jesús David Sánchez de Pablo; … - In: Journal of business research : JBR 67 (2014) 5, pp. 710-714
Persistent link: https://www.econbiz.de/10010363379
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Trust or not : heuristics for making trust-based choices in HR management
Hu, Zhan; Wang, X. T. - In: Journal of business research : JBR 67 (2014) 8, pp. 1710-1716
Persistent link: https://www.econbiz.de/10010379244
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Marketing tactics discouraging price search : deception and competition
Lindsey-Mullikin, Joan; Petty, Ross D. - In: Journal of business research : JBR 64 (2011) 1, pp. 67-73
Persistent link: https://www.econbiz.de/10008806336