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The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran; Tchetchik, Anat - In: Journal of business research : JBR 85 (2018), pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
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Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele; Acikgoz, Fulya; Du, Hao - In: Journal of business research : JBR 160 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Influence of virtual communities in purchasing decisions : the participants' perspective
Leal, Gabriela Pasinato Alves; Hor-Meyll, Luis Fernando; … - In: Journal of business research : JBR 67 (2014) 5, pp. 882-890
Persistent link: https://www.econbiz.de/10010363265
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.; Janssen, Loes; Vergeer, Maurice; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951