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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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Springer eBook Collection
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International journal of electronic marketing and retailing : IJEMR
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Tourism management : research, policies, practice
99
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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NBER working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Information systems research : ISR
92
The journal of product & brand management
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Journal of marketing research : JMR
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Cogent business & management
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Marketing letters : a journal of research in marketing
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Journal of internet commerce
80
Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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ECONIS (ZBW)
490
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1
Web advertising : the role of e-mail marketing
Ellis-Chadwick, Fiona
;
Doherty, Neil F.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 843-848
Persistent link: https://www.econbiz.de/10009552449
Saved in:
2
Web advertising : sexual content on eBay
Giebelhausen, Michael
;
Novak, Thomas P.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
Saved in:
3
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
4
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
5
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
6
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
7
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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8
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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9
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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10
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
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