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Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua - In: Journal of business research : JBR 146 (2022), pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
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Discovery sells, but who’s buying? : an empirical investigation of entrepreneurs' technology license decisions
Brown, Austin R.; Wood, Matthew S.; Scheaf, David J. - In: Journal of business research : JBR 144 (2022), pp. 403-415
Persistent link: https://www.econbiz.de/10013184988
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Moral licensing and moral cleansing applied to company-NGO collaborations in an online context
Schlegelmilch, Bodo B.; Simbrunner, Philipp - In: Journal of business research : JBR 95 (2019), pp. 544-552
Persistent link: https://www.econbiz.de/10011980423
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Do firms with technological capabilities rush in? : evidence from the timing of licensing of Stanford inventions
Kim, Young-Choon; Reddi Kotha; Rhee, Mooweon - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552017
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Anti-branding on the internet
Krishnamurthy, Sandeep; Kucuk, S. Umit - In: Journal of business research : JBR 62 (2009) 11, pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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Detours and frolics on the Internet : employer liability and management control of cybertorts
Aalberts, Robert J.; Hames, David S.; Thistle, Paul D. - In: Journal of business research : JBR 62 (2009) 12, pp. 1335-1341
Persistent link: https://www.econbiz.de/10003900788
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Beyond gender differences: self-concept orientation and relationship-building applications on the Internet
Hupfer, Maureen E.; Detlor, Brian - In: Journal of business research : JBR 60 (2007) 6, pp. 613-619
Persistent link: https://www.econbiz.de/10003487036
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Culture and web communications
Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
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Relative importance of online versus offline information for Internet purchases : product category and Internet experience effects
Cheema, Amar; Papatla, Purushottam - In: Journal of business research : JBR 63 (2010) 9/10, pp. 979-985
Persistent link: https://www.econbiz.de/10008652123
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Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764