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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen; Mishra, Saurabh; Modi, Sachin B.; … - In: Journal of business research : JBR 159 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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"Smarter information, smarter consumers"? : insights into the housing market
Gong, Cynthia M.; Lizieri, Colin; Bao, Helen X. H. - In: Journal of business research : JBR 97 (2019), pp. 51-64
Persistent link: https://www.econbiz.de/10012002752
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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia; Rosner, Agnes - In: Journal of business research : JBR 111 (2020), pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
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Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou; Cui, Geng; Peng, Ling - In: Journal of business research : JBR 87 (2018), pp. 24-35
Persistent link: https://www.econbiz.de/10011866501