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Brand management
602
Markenführung
602
Consumer behaviour
439
Konsumentenverhalten
439
Brand image
357
Markenimage
357
Brand
283
Markenartikel
278
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7
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7
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6
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5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
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Wallpach, Sylvia von
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4
Andreini, Daniela
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Oghazi, Pejvak
4
Ozdemir, Sena
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
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Journal of business research : JBR
The journal of brand management : an international journal
618
NBER working paper series
424
Journal of economic theory
399
SpringerLink / Bücher
399
The journal of product & brand management
394
Working paper / National Bureau of Economic Research, Inc.
369
Discussion paper / Centre for Economic Policy Research
356
Journal of retailing and consumer services
340
NBER Working Paper
313
Games and economic behavior
271
Management science : journal of the Institute for Operations Research and the Management Sciences
266
Economics letters
259
CESifo working papers
246
Economic theory : official journal of the Society for the Advancement of Economic Theory
219
Journal of economic behavior & organization : JEBO
201
European journal of operational research : EJOR
186
Discussion papers / CEPR
182
The American economic review
174
Working paper
173
Discussion paper series / IZA
161
Journal of banking & finance
158
International journal of production economics
149
Industrial marketing management : the international journal for industrial and high-tech firms
146
Psychology & marketing
146
The Rand journal of economics
145
European journal of marketing : EJM
143
International journal of industrial organization
142
The review of financial studies
141
Journal of institutional and theoretical economics : JITE
140
Journal of financial economics
139
CESifo Working Paper Series
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
The review of economic studies
132
CESifo Working Paper
127
Discussion paper
127
Journal of Product & Brand Management
127
European economic review : EER
126
Journal of marketing
124
Journal of marketing research : JMR
122
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ECONIS (ZBW)
718
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1
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10
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718
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1
Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna
;
Giarratana, Marco
;
Torres, Anna
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
Saved in:
2
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
3
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
4
The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin
;
Torelli, Carlos J.
;
Lalwani, Ashok K.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
Saved in:
5
Triggering
brand
switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
6
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
7
Overcoming the challenge of low familiarity : can a weakly familiar
brand
signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
8
National
brand
's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
9
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
10
Supplier inferences to enhance private label perceptions
Olson, Erik L.
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
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