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Journal of business research : JBR
Small business economics : an entrepreneurship journal
595
Economics Papers from University Paris Dauphine
576
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
379
International journal of entrepreneurship and small business
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International small business journal : researching entrepreneurship
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ERIM Report Series Research in Management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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International journal of business information systems : IJBIS
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Small business economics : an international journal
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Tourism management : research, policies, practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
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IDB Publications (Working Papers)
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International journal of business and globalisation : IJBG
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of open innovation : technology, market, and complexity
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IFM-Materialien
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Journal of advertising research
146
Journal of management information systems : JMIS
143
Journal of marketing communications
143
Ovidius University Annals, Economic Sciences Series
143
International journal of advertising : the review of marketing communications
142
Annals of Faculty of Economics
139
European research studies
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ECONIS (ZBW)
875
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1
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
2
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
3
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
4
Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza
;
Andrews, Lynda
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
Saved in:
5
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
6
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
7
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
8
Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
Saved in:
9
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
10
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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