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Corporate images' impact on consumers' product choices : the case of multinational foreign subsidiaries
Wilkins, Stephen; Huisman, Jeroen - In: Journal of business research : JBR 67 (2014) 10, pp. 2224-2230
Persistent link: https://www.econbiz.de/10010400088
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Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin; Ang, Tyson; Liou, Ru-Shiun - In: Journal of business research : JBR 108 (2020), pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
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Management and industrial relations strategies of multinational corporations in developing countries
Sadri, Sorab - In: Journal of business research : JBR 18 (1989) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10001070140
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Network view of MNCs' socio-political behavior
Hadjikhani, Amjad; Lee, Joong-Woo; Ghauri, Pervez N. - In: Journal of business research : JBR 61 (2008) 9, pp. 912-924
Persistent link: https://www.econbiz.de/10003731201
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Consumer boycotts due to factory relocation
Hoffmann, Stefan; Müller, Stefan - In: Journal of business research : JBR 62 (2009) 2, pp. 239-247
Persistent link: https://www.econbiz.de/10003810564
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Cross-listing pursuit of unseasoned foreign firms after going public in the US
Valero, Magali; Lee, Hei Wei; Cai, Nianyun - In: Journal of business research : JBR 62 (2009) 8, pp. 797-804
Persistent link: https://www.econbiz.de/10003861050
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Learning by doing : cross-border mergers and acquisitions
Collins, Jamie D.; Holcomb, Tim R.; Certo, S. Trevis; … - In: Journal of business research : JBR 62 (2009) 12, pp. 1329-1334
Persistent link: https://www.econbiz.de/10003900785
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The integration-responsiveness framework and subsidiary management : a commentary
Haugland, Sven A. - In: Journal of business research : JBR 63 (2010) 1, pp. 94-96
Persistent link: https://www.econbiz.de/10003909560
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The integration-responsiveness framework and subsidiary management : a response
Lin, Shao-lung; Hsieh, An Tien - In: Journal of business research : JBR 63 (2010) 8, pp. 911-913
Persistent link: https://www.econbiz.de/10008647397
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What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204