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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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How group efficacy mediates the relationship between group affect and identification
Lin, Chia-wu; Lin, Chiou-shiu; Huang, Pei-chi; Wang, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1388-1394
Persistent link: https://www.econbiz.de/10010379333
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Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le; Luo, Xin; Li, Han - In: Journal of business research : JBR 147 (2022), pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa; Kim, Jae Wook; Lee, Jong-Ho - In: Journal of business research : JBR 67 (2014) 10, pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
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Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao; Liang, Xiaoning; Qi, Chenyue - In: Journal of business research : JBR 130 (2021), pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382