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Journal of business research : JBR
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Shopping missions : an analytical method for the identification of shopper need states
Sarantopoulos, Panagiotis
;
Theotokis, Aristeidis
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1043-1052
Persistent link: https://www.econbiz.de/10011440110
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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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