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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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A bibliometric review of a decade of research : big data in business research : setting a research agenda
Zhang, Yucheng; Zhang, Meng; Li, Jing; Liu, Guangjian; … - In: Journal of business research : JBR 131 (2021), pp. 374-390
Persistent link: https://www.econbiz.de/10012545057
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Big data for social benefits : innovation as a mediator of the relationship between big data and corporate social performance
Calic, Goran; Ghasemaghaei, Maryam - In: Journal of business research : JBR 131 (2021), pp. 391-401
Persistent link: https://www.econbiz.de/10012545059
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Value creation for realising the sustainable development goals : fostering organisational adoption of big data analytics
El-Haddadeh, Ramzi; Osmani, Mohamad; Hindi, Nitham; … - In: Journal of business research : JBR 131 (2021), pp. 402-410
Persistent link: https://www.econbiz.de/10012545061
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Exploring future challenges for big data in the humanitarian domain
Bell, David; Lycett, Mark; Marshan, Alaa; Monaghan, Asmat - In: Journal of business research : JBR 131 (2021), pp. 453-468
Persistent link: https://www.econbiz.de/10012545075
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Influencing subjective well-being for business and sustainable development using big data and predictive regression analysis
Weerakkody, Vishanth; Sivarajah, Uthayasankar; Mahroof, … - In: Journal of business research : JBR 131 (2021), pp. 520-538
Persistent link: https://www.econbiz.de/10012545083
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Firm-level capabilities towards big data value creation
Brinch, Morten; Gunasekaran, Angappa; Wamba, Samuel Fosso - In: Journal of business research : JBR 131 (2021), pp. 539-548
Persistent link: https://www.econbiz.de/10012545085
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283